The Impact of Voice Search in Digital Marketing

In recent years, voice search technology has emerged as an evolution in digital marketing. It allows users to search online or interact with devices by speaking. It eliminates the need to type a specific command. Speech recognition technologies understand and process human speech and deliver desired results. 

What Is Voice Search?

To be precise and in Layman’s terms: Voice search is a speech recognition technology that allows users to search online by verbal command on a smart device such as a smartphone. You must have heard of or used Google Assistant, Siri, or Alexa, they are using voice recognition technology and perfectly understand the speech commands. 

What’s the current status of Voice Search?

Voice search is becoming a key component of digital marketing due to its extensive adoption and integration into devices. Big players like Google, Apple, and Amazon dominate the market with almost 30% of searches in the Google app done by voice. According to the voice search statistics, 1 billion voice searches are done monthly on mobile and smart devices that allow voice search. Voice search answers are usually around 29 words long, making it easy for the user to get a precise answer. 10% of voice searches are questions with the most common keywords being “how”, “what”, and “best”.

Voice search technology is constantly improving and enhancing the capabilities of connected devices. It improves the customer experience and can help you drive more traffic to your business. As a digital marketeer, you can leverage the convenience and stay ahead of the competition.  

In digital marketing, voice search is reshaping the way brands communicate/connect with their customers. 

Polished SEO and Content Marketing: Digital marketing specialists used to target keywords and key phrases in an effort to rank on search engines. With the emergence of voice search, marketers need to focus on longer and more conversational search queries. Question-based queries that are optimized for NLP are proven to be the most effective. Moreover, voice assistants often pull answers from featured snippets. Due to the explosive use of voice search, search engines are emphasizing voice search optimization.

But how do you optimize for voice search? FYI, traditional SEO and voice search SEO aren’t entirely the same. The following factors will help you optimize your website for voice search:

1. Website load time: Search engines like Google favor websites that load quickly. Why? Because page speed impacts the user experience and overall website performance. Visitors don’t expect your website to load in minutes. They want results in seconds. Hence, faster load times lead to user satisfaction. You need to ensure that your website loads quickly, is responsive, and functions well – even on mobile devices. Keep the images optimized, files compressed, and utilise website caching to get a fast-running web page.
   
2. Write What You Speak: There is no hack better than this one for Voice search optimization. People use conversational tone while using voice search. When you optimize your website for traditional SEO, you focus on short phrases like “best advertising agency Delhi” but if you are trying to optimize for voice search, you’d focus on phrases that are actual sentences that a human can use like “Which is the best advertising agency in Delhi?”.
   You need to target long-tail keywords that sound like questions and import content that is more like an answer, rather than a typical blog structure.
   
   
3. Use Featured Snippets: Create a featured snippet and include a summary of your content. Featured snippets are also popular as answer boxes, position zero, or quick answers. It provides precise, concise, and direct information to user’s questions without getting them to click on your webpage. As mentioned earlier, the voice search result is about 29 words long, make sure that you write the featured content block’s content under 29 words. Incorporate long-tail keywords and write as you would like to answer that query while speaking.
   
4. Local Searches Never Get Left Behind: Searches for “near me” have explosively increased over the past years. It is even used more in voice searches. Voice searches are more locally oriented than traditional searches and if you are one of those who do not translate their content into local languages, you may suffer the loss. It is your time to invest in translating the content and focus on queries that answer location-based questions.
   
5. Better Analytics and Tracking: Voice search isn’t just about speech recognition. It is powered by highly advanced AI systems that can analyze user intent, predict behavior, and improve accuracy with every interaction. You can learn from the user data and deliver hyper-personalized marketing campaigns to target their preferences. You can make marketing highly targeted based on micro-moments by understanding user’s immediate needs and context. 

But Is it Worth it? Can you get better business results?

Now you must be wondering if investing in voice search optimization will improve your business’s visibility. The answer is YES. It will. You will able to improve online purchases, brand awareness, and revenue. You can’t expect to notice the improvements in a minute, but you’re likely to be ahead of the competition in the near future.

However, you don’t have to neglect the investments in SEO. It holds the different strengthening of your brand presence. If you are looking to invest in SEO or voice search optimization for your website or have queries, drop us an email at digital.sales@inifinityadvt.com and our team will be in touch with you at the earliest.