At infinity, we are at the heart of digital. Our in-house team of professionals with extensive domain knowledge are helping brands reach and engage their audience. We offer a full bouquet of digital services including social media management, search engine optimization, search engine marketing, content marketing and a host of other digital services.
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Your business identity is defined by the fact whether your target group is able to find you easily whenever they look up search results or are looking at social media for recommendations for a service or product that falls within your domain. If your business isn’t where your audience is then you need to be at the right place at the right time!
HMD Healtcare is India’s top medical disposable consumables manufacturer. HMD owns brands like : Dispovan, Unolok, Cathy, Cathy+, Kitkath, Vaku, etc.
HMD is the pioneer in disposable medical consumables in India and are widely accepted by the user and medical faculty, but the brand loyalty is diluting with new players coming into the market. HMD had failed to create an iconic brand image despite of its market leadership.
1. Create a Mascot to add personality to the brand.
2. Awareness and leadership based content marketing on digital space.
3. Drive brand recall through unified communication across channels.
4. Improved communication strategy created for PR and Blog
1. Dedication of brand Mascot to Nurses on international Nurses Day was widely appreciated.
2. 35% growth in Search traffic due to improved ranking and 100% growth in social media engagement.
3. Coverage in news media and medical association increased due to strategic PR reach outs.