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JCB is the market leader in BackHoe Loader across the world. JCB India enjoys market leadership in India too.
JCB India wanted to explore new lead generation avenues to boost their pipeline and increase awareness. And target customer with specific messaging according to industry and location.
1. Industry specific series of communication on digital space i.e., Facebook, Twitter & online website has been initiated.
2. To drive top of mind recall, the communication approach was segregated into various segment of banners.
1. Social media ads became the top lead generation channel with lowest cost per lead for JCB India.
2. Emailers helped to increase brand recall,increased online visibility and engagement in their social channels.