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Objective Reaching the potential rural customer and creating awareness and visibility of JCB machines and motivating the TG to use original JCB parts. JCB wanted to create an experience for its TG that would make them connect with the brand and get a feel of how it feels to own a JCB. Challenge JCB is …
casestydy:Everest – Samridhi
Everest – Samridhi
Objective To deal with Dealer Appointment Challenges such as a limited sales team, quick expansion, dealing with dealers sceptical about supply and improving the overall sales for the brand. This called for a much focused approach taking into account these very specific challenges of the brand. Challenge Dealers were faced with multiple problems and we …
casestydy:Everest Orissa Launch
Everest Orissa Launch
Objective To raise awareness about Everest’s re-entry into Orissa market and support with a launch campaign. Everest wanted to foray into the Orissa market and reintroduce the brand. For this, they wanted a strong brand connect and an awareness campaign that would ensure that they reach their intended TG. Challenge Everest was trying to re-enter …
Objective To make people aware of HIV Conduct On-spot test Aware people about preventive measures Strateg Develop an interactive campaign and execute it in villages with involvement of ASHA and local PHC. Project – SANKALP Standard Operating Procedure (Mobile Van promotion with) CVM branding Messages Decorated with banners Fitted with AV system Street Performances Outcome 30 …
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